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Sheri Tingey defied the odds by starting a company at age 50 that revolutionized the outdoor industry. This film is about the hurdles she overcame to launch the company and how she hid from view so people would judge the boats and not her role in creating them. At this watershed moment of reckoning around equity and inclusion for the industry and paddling lifestyle, Sheri’s story will warm hearts while also challenging the audience to grapple with presumptions about who belongs.

Director: James Q Martin
Producer: Sheila Smithson

Watch this film in the Voices 2022 Virtual Program. 


Director Biography - James Q Martin

James 'Q' Martin is the Creative Director of Q Media based in Flagstaff Arizona. Q is a critically acclaimed and award winning filmmaker and adventure photographer. Having traveled extensively internationally, his projects promote environmental conservation and awareness. When he is not behind the camera, Q can be found climbing internationally or enjoying the great outdoors in the American Southwest.

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Voices 2022